Trucon Sales Blog

Selling with Emotion

For three decades I sold into a technical marketplace. My impression was that technically trained and oriented prospects (read “Engineers“) did not want or appreciate an emotionally charged appeal for them to buy. Just the facts maam! However, Carmine Gallo … Read More

Building a Story Brand

In Donald Miller’s New York Times Bestselling book, Building a Story Brand, Miller explains how to use all the elements of a great story to market your product or service. Telling a great story involves understanding several aspects of human … Read More

Top 10 Sales Questions

One of the best things any salesperson can do is develop a list of 10 questions you feel comfortable asking. The questions have to fit your personality, your market and allow you to move the process forward. Here are ten … Read More