Mini-Course
10 Steps in a Cold Calling Program
Cold calling remains one of the most powerful — and most feared — tools in sales. Learn the 10-step program that turns cold calling into a consistent, revenue-generating discipline for your SMBE.
About This Mini-Course
Cold calling is one of the most feared activities in the selling profession — but it doesn't have to be. In this 19-minute mini-course, Dr. Gary D. Seale walks you through a structured 10-step cold calling program designed for SMBE sales teams.
From building effective call scripts to leveraging CRM software, managing call volume, and maintaining the right attitude, this course gives salespeople and managers the framework they need to make cold calling a consistent revenue driver.
Whether you're new to cold calling or looking to sharpen your team's approach, this course delivers practical, actionable steps you can implement immediately.
What You'll Learn
- The need for well-crafted call scripts
- Customer Resource Management (CRM) software essentials
- Call volume — how much is enough to hit your goals
- Attitude and mindset for cold calling success
- Selling value instead of competing on price
- Persistence — the key differentiator in cold calling
- Target market identification to focus your efforts
- Product differentiation that makes prospects listen
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Pay $40 via PayPal
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